Reducing fraud
A regional US credit union used Visa Analytics Platform to reduce international fraud by 60 percent.
Powerful benchmarking¹
Visa Analytics Platform’s applications provide market and competitive peer benchmarks to help uncover key opportunities.
Future-forward
Visa Analytics Platform uses advanced data science and artificial intelligence that can help you expand your portfolio and customer base.
Global reach
Visa Analytics Platform is reliable and secure, delivering data sourced from one of the world’s largest payment networks.
Improving efficiencies
A large US issuer used Visa Analytics Platform to avoid over-staffing and improve customer experience.
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Portfolio Diagnostics Application
The Portfolio Diagnostics application enables issuers to quickly view performance data for debit, credit and prepaid across the issuer’s portfolio of consumer and small business cards. It is enhanced with competitive peer set benchmarking across core performance areas for usage, channel, cross-border and merchant segments.
Travel Predict Application
Visa Travel Predict is a suite of predictive machine learning scores related to a cardholder’s travel behaviour that can help issuers plan and target marketing campaigns to improve a cardholder’s travel experience and increase cross border revenue.
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Cardholder Analysis Dashboard
Helps issuers better understand trends within their Visa portfolio related to active accounts and cardholder vintage for debit, credit and prepaid. It provides a monthly trend so you can quickly analyse data over the past year6.
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Easily run standard reports to get quick answers to common questions – or run custom reports to take a deep-dive into your data.
Finance
- Interchange fee revenue with benchmarking¹
- Net interchange by product and market segment
Fraud
- Fraud rates with benchmarking¹
- Fraud by date, type, channel, merchant, account level
- Fraud transaction level (TC40)
Marketing
- Market segments and merchant categories with benchmarking¹
- International volume
- E-commerce by merchant
Operations
- Authorisation summary and trends
- Chargeback rates with benchmarking¹
- Top merchant chargeback
- EMV chip authorisation and fallback
Product
- Product summary and growth rates
- Frequency and spend bands
- Tokenisation volume
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Portfolio Manager Tool
Powerful analysis through creation of custom segmented cardholder behaviour.
- Use filters or upload an external file to generate unique target audience portfolios
- Track and enhance promotional results during a campaign
- Build filters after a campaign for future reports
Sign agreement and login
Once a working agreement is reached, we will provision access to authorised users.
Initial training
Visa experts will deliver training catered to your users’ unique roles, expectations and pain points.
Ongoing support
Follow-up training sessions and curated webinars will be delivered on an ongoing basis. Collaborative 1:1 support is also available.
Ready to get started?
Contact your Visa account executive or click the link below.
Sign up for more info
¹ All benchmarks are benchmarked across a competitive peer set only.
² Visa Analytics Platform is currently only accessible by issuers, acquirers and co-brand merchants.
³ Where three years of data is available.
4 This case study is provided “AS IS” and for informational purposes only. Visa Inc. makes no warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. Readers should not rely upon such information for operational, marketing, legal or other advice. This case study should be independently evaluated in light of your specific business needs and any applicable laws and regulations.
5 Portfolio Diagnostic App, Cardholder Analysis Dashboard and Debit Metro Dashboard are only available to issuers.
6 Where one year of data is available.