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Applications for She's Next in Oman are officially open

Calling all ambitious female Omani entrepreneurs across the country. 
She’s Next in Oman, brought to you by Sohar International and empowered by Visa, is now open for applications.

This powerful, transformative program offers hands-on mentorship and expert-led training to help you take the next bold step in your entrepreneurial journey — You will also get the opportunity to compete for your share of the 38,000 prize pool.

This is your moment to rise, to lead, and to inspire the next generation of women in business.
The next chapter of your success story starts here.

Main Prize Winner

Second Prize Winner

People’s Favorite Winner

Unlock an exclusive mentorship experience with the iconic
Dr. Siham Ahmed Al-Harthi

As a finalist, you’ll gain access to an empowering group mentorship session led by Dr. Siham Ahmed Al-Harthi

This unique opportunity is designed to elevate your entrepreneurial journey, offering powerful insights, guidance, and inspiration from someone who’s walked the path and succeeded.

Group of women professionals in traditional attire collaborating around a laptop in an office setting.

Meet the Mentor

Portrait of Dr. Siham Ahmed Al-Harthi

Dr. Siham Ahmed Al-Harthi is one of Oman’s most distinguished business leaders, recognized for her visionary contributions across real estate development, economic diversification, and women’s entrepreneurship.

She is the Chairwoman of Aufoq Real Estate Development & Investment and a Member of the Board of Directors at the Oman Chamber of Commerce and Industry (OCCI), where she also leads the Tourism Committee.

Throughout her career,  Dr. Siham has played a pivotal role in shaping strategic national initiatives, driving sustainable development, and fostering international economic partnerships spanning the GCC, Europe, Central Asia, and beyond. 

She is widely regarded for her leadership in empowering women entrepreneurs, championing innovation, and advancing high-impact projects that contribute to Oman’s long-term prosperity. Her work continues to inspire a new generation of Omani women to lead, build, and transform their communities and industries.

Key Dates

Applications
Open

Applications
Close

Finalists Announcement

Final Event and Judging


Partners and Sponsors

Sohar International logo

We are delighted to partner with Visa for the second edition of She's Next in Oman. As a proud supporter of women entrepreneurs, Sohar International recognizes the invaluable role that these trailblazers play in advancing economic growth and prosperity. 

Through our partnership with Visa, we are committed to empowering women entrepreneurs with the resources and support they need to succeed, and we look forward to witnessing their boundless potential become a reality.

Sohar International is the leading bank in Oman in retail and corporate banking services, digital innovation and Corporate Social Responsibility.
Lahunna logo
Lahunna envisions sowing the seeds of inspiration worldwide, showcasing the limitless value of women in society, regardless of their chosen path, whether as stay-at-home mothers, working professionals, or both. Lahunna initially embarked on this journey by shedding light on seldom-heard masculine perspectives, either independently or in harmony with feminine voices. What sets Lahunna apart is its unique and unfiltered approach to content delivery, offering a raw and authentic experience.
Today, Lahunna has evolved into a network of accomplished Omani individuals, spanning diverse age groups and professions from both the public and private sectors. They wholeheartedly support and appreciate Omani women. Lahunna has transitioned from being a storytelling platform to leading various independent initiatives that underscore the pivotal role of women in the community, promoting their active participation and contribution.

She’s Next, empowered by Visa, is a global advocacy program that aims to support women-owned small businesses through funding, training, and mentorship to help them take their businesses to new heights.


Practical Business Skills

The Practical Business Skills program by Visa offers free educational resources and interactive tools to help business owners start, manage and grow their small businesses. The program is focused on helping forward-thinking entrepreneurs thrive via a variety of resources available in both English and Arabic.

Learn more about the program