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She's Next 2023 Oman Finalists

Read all about our line up of amazing women breaking boundaries and shattering glass ceilings through their unique businesses.

Yasmeen Al Alawi

Founder and CEO of Sprout

Sprout is a movement for wholesome and healthy living, manifested as an eco-friendly, healthy food café that caters to a variety of diets. Sprout firmly believes in quality and utilizes high-quality whole foods and ingredients to provide optimum nutrition. Sustainability is a core principle at Sprout, evident in all its eco-friendly practices. The café serves individuals, businesses, and events, with future aspirations of extending its reach to schools, thereby fostering positive change and inspiration.

Yasmeen Al Alawi

She’s Next, empowered by Visa, is a global advocacy program that aims to support women owned small businesses through funding, training and mentorship, to take their businesses to new heights

A woman in a hijab working on a project

The Visa She’s Next 2023 program has concluded. Stay tuned for what’s next.

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Partners and Sponsors

Find out more about the organizations making She’s Next possible.
A logo of Bank Muscat

Bank Muscat

As the leading financial services provider in the Sultanate of Oman, Bank Muscat has always been closely associated with the progressive march of the nation across different spheres though its participation in a number of development projects and initiatives. As a trendsetter in Oman’s financial services sector, the bank is committed to customer-centricity and sustainable development in its efforts to support the goals of Oman Vision 2040. Bank Muscat is an equal-opportunity employer, which is inclusive and emphasises on the development of Omani human resources. It is a matter of great pride that about 49% of the bank’s employees are women, working across different departments and at all levels including the bank’s Management Team. By partnering with Visa on the “She’s Next” campaign, Bank Muscat continues to demonstrate its ongoing strong commitment to inclusivity and equality.

A logo of AWS

Amazon Web Services

Identifying the best information and resources to be sure you will get the business outcomes you need is challenging. For many successful small and medium-sized businesses, joining a community of like-minded business owners is an impactful way to get tailored information to facilitate the cloud decision journey. Amazon Web Services (AWS) is dedicated to advancing women owned businesses and helping them navigate their technology needs. That is why they are partnering with Visa and supporting their She’s Next initiative - to bring access to the tools and information that women need to feel empowered and to grow their business securely through the cloud. AWS and Visa have joined efforts to provide access to free membership to the AWS Connected Community where you can engage with on-demand content and trainings - from cloud and digital advertising to online seller resources - participate in events and workshops, listen to customer case studies, schedule free 1:1 consultations, and redeem discounts on software, Amazon Payment Services and AWS free credits. As a Community, we can help you overcome the common barriers of technology adoption and unlock the power of the cloud together.

SheTrades logo


The International Trade Centre (ITC) launched the ITC SheTrades Initiative to remove barriers to women's participation in trade by working with governments, the private sector, and entrepreneurs to build the business capacities of women and to create a fairer, more sustainable global economy. 

We provide women entrepreneurs and producers with access to key knowledge, resources, and networks, support policymakers on inclusive policy reforms, and leverage public and private partnerships to amplify the impact of our work.

Practical Business Skills

The Practical Business Skills program by Visa offers free educational resources and interactive tools to help business owners start, manage and grow their small businesses. The program is focused on helping forward-thinking entrepreneurs thrive via a variety of resources available in both English and Arabic.

Learn more about the program