Graphic illustration with Arabian-inspired patterns for The Legends campaign by Visa and TikTok Graphic illustration with Arabian-inspired patterns for The Legends campaign by Visa and TikTok

The Legends of Riyadh Our pride is in our nature.

A new Saudi is being built every day, unapologetic and rooted in culture. We celebrate the traits that define it: generosity, courage, aspiration, determination and authenticity.
Passed down for generations, this is the stuff Legends are made of.

 

In partnership with TikTok


TikTok and Visa aren't just celebrating The Legends — we're equipping them.

TikTok logo
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Ad credits

TikTok advertising credit to reach new customers beyond their street.

 

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Masterclasses

Practical training in content, community and commerce on TikTok — at the on-ground activation and through the campaign platform.

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Ongoing support

Creator matchmaking, featured placement, and pathways to the AFC Asian Cup 2027 stage.

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Masterclass details

Masterclass dates and location will be announced soon.

Available to first-time TikTok advertisers only, on a first-come, first-served basis while funds last. Spend USD 1,000 to receive USD 500 in ad credits; USD 2,000 to receive USD 1,500; or USD 3,000 to receive USD 3,000.

Entrepreneurs from Saudi Arabia featured in Visa "The Legends" campaign

TikTok and the TikTok logo are trademarks of TikTok Ltd., used under licence. Artwork shown is placeholder pending brand-team approval.

Watch along the stories of our local legends

This National Day, our Legends took their rightful place in the nation’s story. We captured their journeys on film, filled their doorways with new faces, and gave them the tools to grow into their next chapter with TikTok support and masterclasses.

Their stage doesn’t end here: it runs all the way to the AFC Asian Cup 2027. 

Watch the stories of our Legends, as told in their own words.

Entrepreneurs from Saudi Arabia featured in Visa "The Legends" campaign
Entrepreneurs from Saudi Arabia featured in Visa "The Legends" campaign
Entrepreneurs from Saudi Arabia featured in Visa "The Legends" campaign

How to claim

Register your shop — the benefits go to businesses taking part in the campaign.

Register your shop

Are you one of the Legends?

Register your family business to join National Day 96 and get support from Visa and TikTok.
Entrepreneurs from Saudi Arabia featured in Visa "The Legends" campaign

 

National Day 96 · Riyadh

Find the Legends in your neighbourhood

 

Verified Legend

Dunes Minigolf

  • Since 2025
  • حي, طريق عثمان بن عفّان, An Nada, Uthman Ibn Affan Rd, Riyadh 13317, Saudi Arabia
    Show on map

Verified Legend

Dash Food

  • Since 2025
  • Ar Rabi, Riyadh 12363, Saudi Arabia
    Show on map
  • حي, Prince Majed Bin Abdulaziz Rd, Ar Rayyan, Riyadh 14212, Saudi Arabia
    Show on map

Verified Legend

Melted Butter

  • Since 2025
  • 7026 Alsail Alkabeer St, حي الغدير, RAGA2997, 2997, Riyadh 13311, Saudi Arabia
    Show on map

Verified Legend

Chez Ayah

Verified Legend

Alsaqeefa

  • Since 2019
  • Abi Bakr As Siddiq Rd, An Narjis, Riyadh 13327, Saudi Arabia
    Show on map

Can't find the shop you're looking for?

Nominate a new business

Graphic illustration with Arabian-inspired patterns for The Legends campaign by Visa and TikTok

 

Our Pride is in Our Nature

Six traits, one shopfront

 

  • The story

    The Legends

    Before the malls, there was the hara. The grocer who knows your name, the tailor who knows your measurements.

    Every Legend carries one of the six National Day traits.

    Entrepreneurs from Saudi Arabia featured in Visa "The Legends" campaign Entrepreneurs from Saudi Arabia featured in Visa "The Legends" campaign

 

For family-run businesses

What participants get

Taking part is free, and the benefits stay with you after the campaign ends.

 

Visa sticker being applied

The الأصلي sticker

An official shopfront sticker and a verified pin on the campaign map.

Content creator recording an interview

Professional content

A photo set and short film of your shop, published with the campaign.

A person scrolling through social media on a smartphone

A new audience

Exposure across TikTok and campaign channels through National Day.

A contactless Visa payment on a smartphone

Payment acceptance support

Help enabling Visa acceptance and digital payment tools.