Research + Insights

GCC Shoppers Want Easier Online Checkout Experiences

Despite widespread adoption of eCommerce in GCC, opportunity remains for retailers to enhance checkout experience and increase customer satisfaction.

We’ve just released the findings of our ‘Checkout Friction Report’ which highlights strong consumer demand for a more secure and seamless eCommerce experience.

Despite the widespread adoption of eCommerce and significant progress in growing the GCC's digital economy, opportunity remains for retailers to enhance checkout experience and increase customer satisfaction.

The research is based on a survey of 2,016 online shoppers across the GCC and explores their experiences with eCommerce purchases. It examines common pain points during the checkout process that affect both consumer satisfaction and business outcomes.

More insights in the press release and infographics below:

 

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Tag: Visa Research