• STAY SECURE

    Empowering Consumers to Spot Fraud and Avoid Falling Victim to Scams

    Glowing, multicolor digital lock on tech background Glowing, multicolor digital lock on digital tech background

Why STAY SECURE?

In today’s digital-first world, scams are evolving in sophistication as criminals use new ways to trick unsuspecting consumers. At Visa, we stay one step ahead of bad actors by taking a 360-degree approach to ensure consumers can access convenient, reliable, and secure payments, anytime, anywhere. 

Education is key in the fight against fraud, and we continue to work with partners to help consumers spot fraudulent activity and protect sensitive information.

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Stay Secure CEMEA Study 2025

Visa’s Stay Secure CEMEA Study 2025, conducted by Wakefield Research, assesses consumer awareness and behaviors around fraud. The research was conducted in 17 markets across Central and Eastern Europe, Middle East, and Africa (CEMEA).

Uncovering How Consumers are Embracing Security Measures in the Era of Digital Payments

Online scams are prevalent around the world, prompting consumers to be on alert for phishing attempts and other schemes that put their financial stability at risk. The Stay Secure Study 2025 highlights consumer awareness and behaviors around fraud.

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Click on the links below for more insights

1. The Fight Against Fraud 

2. Building Trust


Newsroom

Consumers are embracing security measures as digital payments adoption is set to grow, with 97% actively taking precautions to secure their online transactions, according to Visa’s Stay Secure Study.

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  • Trust in digital payments grows: 76% trust digital payments despite potential scams; 74% expect to use them more in the next 12 months.
  • Once scammed, twice shy: 52% of consumers report they have been victims of a scam in the past, with 16% having been scammed on multiple occasions.
  • People worry about the vulnerability of others: 95% worry their family or friends might fall for a scam.

Stay Secure CEMEA 2025 Key Findings

Click on the links below for more insights:

1. Consumers on Guard

2. Embracing Digital